PRIVACY POLICY
Last updated: May 11, 2026
This Privacy Policy explains how SW3 Boutique collects, uses, stores and shares your personal information when you visit sw3boutique.com, place an order, contact us, sell or consign an item, request global sourcing, visit our boutique, or otherwise interact with us.
SW3 Boutique is an independent luxury resale boutique based at:
SW3 Boutique
55 Beauchamp Place
London SW3 1NY
United Kingdom
Email: sales@sw3boutique.com
Phone: +44 739 558 6666
For the purposes of applicable data protection laws, SW3 Boutique is the data controller of your personal information.
By using our website or services, you acknowledge that you have read and understood this Privacy Policy.
1. PERSONAL INFORMATION WE COLLECT
We may collect and process the following types of personal information, depending on how you interact with us.
Contact Information
This may include your name, email address, phone number, billing address, shipping address and other contact details you provide to us.
Order and Transaction Information
This may include items viewed, added to cart, purchased, returned, cancelled or enquired about, order history, payment status, delivery information and customer service notes.
Payment Information
Payments are processed by Shopify and/or third-party payment providers. We do not store full card numbers. We may receive limited payment information, such as payment confirmation, payment method, card type, card last four digits and transaction status.
Identity and Verification Information
For high-value orders, fraud prevention, in-store collection, selling, consignment or security checks, we may request valid government-issued photo ID, proof of address, payment card verification details, signature confirmation or collection acknowledgement.
Communication Information
This includes information you provide when contacting us by email, WhatsApp, phone, social media, website forms, in-store, or through customer service enquiries.
Selling, Consignment and Sourcing Information
If you sell, consign or source an item through us, we may collect item details, photographs, ownership information, requested prices, bank payment details, identification information and communication records relating to the transaction.
Device and Usage Information
When you visit our website, we may collect information about your device, browser, IP address, location data, pages viewed, referral source, session activity and how you interact with our website.
Marketing Information
This may include your marketing preferences, email subscription status, advertising interactions, customer interests and product preferences.
2. HOW WE COLLECT PERSONAL INFORMATION
We may collect personal information from the following sources:
Directly from you, when you place an order, contact us, create an account, submit a form, request a quote, sell or consign an item, request sourcing, visit our boutique or communicate with us.
Automatically through our website, including cookies, pixels, analytics tools and similar technologies.
From Shopify and service providers, including payment processors, shipping providers, fraud prevention tools, analytics providers, email marketing platforms and website applications.
From third parties, where permitted by law, such as social media platforms, advertising partners, review platforms, logistics partners and authentication or verification service providers.
3. HOW WE USE YOUR PERSONAL INFORMATION
We use your personal information for the following purposes.
To Process Orders
We use your information to process purchases, confirm payment, arrange shipping, provide order updates, manage returns where applicable and provide customer support.
To Provide Luxury Resale Services
We use your information to support selling, consignment, valuation, authentication, sourcing, appointment booking and related boutique services.
To Verify Identity and Prevent Fraud
For high-value luxury purchases and selected services, we may use your information to verify your identity, confirm billing and shipping details, reduce fraud risk, prevent chargebacks and protect both customers and SW3 Boutique.
This may include requesting ID and proof of address before dispatch.
To Communicate With You
We use your information to respond to enquiries, provide quotes, confirm appointments, send order updates, answer questions and manage customer relationships.
To Improve Our Website and Services
We may use website usage information to understand customer behaviour, improve navigation, improve product presentation, personalise the shopping experience and improve our services.
To Send Marketing Communications
If you have subscribed or where permitted by law, we may send you marketing emails, product updates, sourcing opportunities, new arrivals, promotions or boutique news.
You can unsubscribe from marketing emails at any time using the unsubscribe link in the email.
To Comply With Legal Obligations
We may use your information to comply with tax, accounting, fraud prevention, anti-money laundering, law enforcement, regulatory or legal obligations.
To Protect Our Rights
We may use personal information to enforce our Terms of Service, protect our business, resolve disputes, prevent misuse of our website and defend legal claims.
4. SHOPIFY
Our online store is powered by Shopify.
Shopify provides the e-commerce platform that allows us to sell products and services to you. When you use our website, place an order or interact with our store, your personal information may be processed by Shopify to support checkout, payments, order processing, fraud prevention, analytics and store functionality.
Shopify may process personal information in accordance with its own privacy practices. You can learn more about Shopify’s privacy practices at:
https://www.shopify.com/legal/privacy
Depending on your location, you may also be able to manage certain privacy rights relating to Shopify through Shopify’s privacy tools.
5. PAYMENT PROCESSING
Payments made through our website are processed by Shopify Payments and/or third-party payment providers.
We do not store your full payment card number.
Payment providers may process your personal information to complete transactions, prevent fraud, verify payment methods, handle disputes and comply with legal obligations.
For high-value orders, we may request additional verification before dispatch.
6. SHIPPING AND DELIVERY
We may share your name, delivery address, phone number, email address and shipment details with courier and logistics providers in order to deliver your order.
For security reasons, orders paid online through Shopify may be required to ship to the billing address linked to the payment method unless otherwise approved by SW3 Boutique.
We may refuse shipment to third-party addresses, forwarding addresses, hotels, temporary addresses or addresses we consider high risk.
7. ID AND PROOF OF ADDRESS CHECKS
For selected high-value orders or risk-sensitive transactions, we may request valid government-issued photo ID and proof of address before dispatch.
This is used for fraud prevention, payment verification, anti-swap protection, chargeback risk management and customer protection.
We only request this information where we consider it necessary and will handle it securely.
If verification is not provided, fails or raises concerns, we may cancel the order and refund the original payment method.
8. SELLING, CONSIGNMENT AND SOURCING
If you sell, consign or source an item through SW3 Boutique, we may collect and process information including:
Your name and contact details.
Item photographs and descriptions.
Ownership and provenance information.
Price expectations and quote history.
Payment details for seller payouts.
Identification documents where required.
Communication records relating to the transaction.
We use this information to assess items, provide quotes, verify ownership, complete purchases, manage consignment, source requested items and comply with legal and accounting obligations.
9. MARKETING AND ADVERTISING
We may use your personal information to send you marketing communications where permitted by law.
This may include new arrivals, rare pieces, sourcing opportunities, promotions, events, boutique news or product recommendations.
We may also use advertising platforms such as Google, Meta, TikTok or other services to show relevant advertisements.
You can opt out of marketing emails at any time by using the unsubscribe link in our emails.
You may also manage advertising preferences through your browser, device settings or the relevant advertising platform.
10. COOKIES AND SIMILAR TECHNOLOGIES
Our website uses cookies and similar technologies to support website functionality, checkout, analytics, personalisation, advertising and security.
Cookies may help us remember your preferences, understand how visitors use our website, improve performance and show relevant advertising.
You can control or disable cookies through your browser settings. Some website features may not function properly if cookies are disabled.
11. GOOGLE REVIEWS, SOCIAL MEDIA AND THIRD-PARTY LINKS
Our website may include links to Google Reviews, Google Maps, Instagram, TikTok, Xiaohongshu, WhatsApp or other third-party websites and platforms.
If you click these links or interact with third-party platforms, those platforms may collect and process your personal information according to their own privacy policies.
SW3 Boutique is not responsible for the privacy practices of third-party websites or platforms.
12. WHO WE SHARE PERSONAL INFORMATION WITH
We may share personal information with selected third parties where necessary for business, legal or service purposes.
This may include:
Shopify and e-commerce service providers.
Payment processors and fraud prevention providers.
Courier and logistics companies.
Authentication or verification service providers.
IT, hosting and website service providers.
Email marketing and customer communication platforms.
Analytics and advertising partners.
Professional advisers, including accountants, lawyers and insurers.
Government, regulatory, tax or law enforcement authorities where required by law.
We only share information where necessary and where we have a lawful basis to do so.
13. INTERNATIONAL TRANSFERS
Some of our service providers may process personal information outside the United Kingdom or European Economic Area.
Where required, we rely on appropriate safeguards such as standard contractual clauses, adequacy regulations or other lawful transfer mechanisms to protect your personal information.
14. HOW LONG WE KEEP YOUR INFORMATION
We keep personal information only for as long as necessary for the purposes described in this Privacy Policy.
Retention periods may depend on the type of information and the reason it was collected.
For example, we may retain order records, invoices, payment records, tax records and customer service records for accounting, legal, fraud prevention and dispute resolution purposes.
Where information is no longer needed, we will delete it, anonymise it or securely retain it only where required by law.
15. SECURITY
We take reasonable steps to protect your personal information from unauthorised access, loss, misuse, alteration or disclosure.
However, no website, payment system, email, WhatsApp message or online transmission is completely secure.
Please do not send highly sensitive information through insecure channels unless requested by us for verification purposes.
16. YOUR RIGHTS
Depending on where you live, you may have rights in relation to your personal information.
These may include:
The right to access the personal information we hold about you.
The right to request correction of inaccurate information.
The right to request deletion of your personal information in certain circumstances.
The right to object to certain processing.
The right to restrict processing in certain circumstances.
The right to request portability of your personal information.
The right to withdraw consent where processing is based on consent.
The right to opt out of certain marketing communications.
These rights are not absolute and may be subject to legal exceptions.
To exercise your rights, please contact us at:
sales@sw3boutique.com
We may need to verify your identity before responding to your request.
17. UK AND EEA PRIVACY RIGHTS
If you are located in the United Kingdom or European Economic Area, we process your personal information in accordance with applicable data protection laws.
Our lawful bases may include:
Performance of a contract.
Legal obligation.
Legitimate interests.
Consent, where required.
Protection of our business and customers.
You also have the right to complain to the UK Information Commissioner’s Office if you are unhappy with how we process your personal information.
Information Commissioner’s Office
Website: https://ico.org.uk
Telephone: 0303 123 1113
18. CHILDREN
Our website and services are not intended for children.
We do not knowingly collect personal information from children under the age of majority in their jurisdiction.
If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete it.
19. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes to our practices, services, technology, legal requirements or business operations.
The updated version will be posted on our website with a revised “Last updated” date.
Your continued use of our website or services after updates means you acknowledge the revised Privacy Policy.
20. CONTACT US
If you have any questions about this Privacy Policy, our privacy practices or your personal information, please contact:
SW3 Boutique
55 Beauchamp Place
London SW3 1NY
United Kingdom
Email: sales@sw3boutique.com
Phone: +44 739 558 6666
